Aging in Fashion: What I’ve Discovered at 30

When I started my brand, I was 23 years old. It was a year after graduating from the Fashion Institute of Technology in New York City. I was filled with eagerness, hustler energy, and a touch of naivety. At the time, I didn’t see my brand as a serious business venture or something I needed to scale consistently. Instead, it was more of a hobby—a creative outlet, an art project, and a way to collaborate with other talented creatives I deeply admired. From photographers to producers, seamstresses, models, and hair stylists, every collaboration felt magical. Each time we created a new garment, collection, lookbook, or live art presentation, I experienced an overwhelming sense of fulfillment. These projects not only nourished my creative spirit but also resonated with people around the world.

Sharing my work on Instagram became a daily ritual. Every day, I gained new followers, saw someone repost my latest feed, or received kind comments that fueled my passion. It was an exciting, humbling experience. However, by the end of 2019, I sensed a shift within myself. I wanted my brand to evolve—to be recognized as a legitimate player in the fashion industry, like the brands I admired at the time, such as Jacquemus and Saks Potts. I yearned to do what established brands were doing: selling to department stores, dressing celebrities on red carpets, creating elevated seasonal collections, and showcasing during fashion week.

But the truth was, I didn’t know how to achieve these goals. I had limited resources, no substantial marketing budget, and minimal funds for sample development—all of which made it challenging to keep up with the seasonal fashion calendar necessary for growth. Looking back, I realize I often doubted myself. When someone suggested innovative ideas—like reaching out to celebrity stylists to pull clothes for exposure—I dismissed them, thinking my brand wasn’t “big enough” or “cool enough” to attract such influential clients. I believed they wouldn’t want to wear my work when they could easily choose from established brands. I now recognize that this was fear-based thinking and a limited belief.

As I’ve gotten older, I’ve come to understand that growth often requires discomfort. I won’t be fulfilled spiritually, emotionally, financially, or creatively by playing it safe. Additionally, no one will believe in me if I don’t believe in myself. Putting yourself out there, even when it feels intimidating, pushes you beyond your limits. I decided to be unapologetically shameless. I attended every industry event I could sneak into, introduced myself confidently, and networked relentlessly. I handed out business cards, shared my story, wore my brand every time I stepped outside, and made sure people knew about it. I was literally shaking hands and kissing babies—doing whatever it took to make connections. During this period, I also spent countless hours sending cold emails, DMs, and making cold calls. I visited stores across New York City, asking to speak with managers and pitching my brand. Sometimes, I succeeded in securing a conversation; other times, I was met with generic responses like “The manager isn’t here” or “Send an email to hello@store.com,” which I rarely received a reply to.

Rejection became a part of my journey. Having doors slammed in my face toughened my skin and made me more resilient. I learned to see rejection not as failure but as a stepping stone—a necessary part of building a brand from the ground up.

Honestly, there were moments when I felt like giving up. The setbacks, rejections, fluctuating cash flow, and slow progress sometimes felt overwhelming. But the universe always seemed to send signs reminding me why I should keep going. A website order for the exact amount I needed to pay next month’s rent, a celebrity or influencer reposting my work on Instagram, or a customer sharing how their new piece makes them feel confident and seen—that’s what kept me motivated. These moments of validation fueled my passion and reinforced my belief that I was on the right path.

Starting my business in my early twenties gave me a somewhat delusional sense of confidence. I didn’t fear failure because I wasn’t driven by lofty ambitions for global fame. My initial goal was simply to create, experiment, and connect through my designs. That innocence allowed me to focus on the craft and build a solid foundation without the pressure of instant success.

Now, as I turn 30 this spring and approach the seventh anniversary of my brand, I feel immense pride in my journey. When I reflect on my early days, I remember worrying about not having a big enough team or securing high-profile grants. But I remind myself of what 23-year-old Nia would think about my accomplishments. She would be blown away to see that my brand is now sold in over 30 luxury retailers across three continents, worn by celebrities and influential women, featured in major US fashion publications, and loved by thousands of stylish women (and men!) worldwide. I am humbled and genuinely surprised when I look back at how far I’ve come.

Getting older is a funny, strange, and undeniably beautiful experience. As I grow, so does my brand. In my late 20s, I noticed many of my friends were getting married and starting families. This inspired me to create bridal options and wedding guest dresses, recognizing a personal need based on my own experiences. I also began designing hand-crocheted baby clothes, initially as gifts for friends. But as I posted these pieces online, customers started asking to buy them, and organically, this niche expanded into my business.

At 30, my creative interests are evolving. I find myself drawn to designing outerwear and bridal collections—areas I previously cared little about. I want my brand to mature and ripen with age, reflecting the growth I experience personally. This evolution feels natural, and I embrace it wholeheartedly.

While I don’t have many regrets, I believe the one thing that has served me well all these years is trusting my gut. My intuition has never led me astray. Trusting yourself, in my opinion, is the most crucial part of the creative process. It’s what allows you to stay authentic, take risks, and push boundaries. That unwavering self-trust remains a guiding principle in everything I do.

As I look ahead, I am excited to see how my brand continues to evolve. The lessons I’ve learned about resilience, authenticity, and embracing discomfort have shaped who I am today. I hope my story inspires aspiring designers and entrepreneurs to stay true to their vision, trust their instincts, and remember that aging in fashion isn’t a setback—it’s an opportunity for growth, maturity, and renewed creativity.